Digital Marketing Gold Coast

Digital marketing is a great option for any business. We’ve used digital marketing to help all kinds of businesses grow, That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.

Contact us for a free discussion and quote on a digital marketing to suite your business.

Example Strategy:

  • Google my business Setup / Review 
  • Google Analytics & Search Console setup
  • Keyword & competitor Research 
  • Website Content Optimisation 
  • Mobile optimisation 
  • Search Engine Optimisation (SEO) 
  • Pay per click (PPC) advertising
  • Get more positive 5 star reviews 
  • Email Marketing Campaigns 
  • Digital reports of your website

What is SEO?

Three letters that can transform your business, create awareness and encourage a higher conversion rate. Simply put, Search Engine Optimization (SEO) is all about connecting you to more people that are looking for your type of business.

Properly implemented SEO means increasing your presence on search engines such as Google, driving more traffic to your website. It means increasing your website’s authority, getting your website to appear as close to the top of the results page as possible when potential customers search for things relevant to your business. 

Through meaningful content and technical expertise, we’ll partner with you to give you a leg up during your ascent of the search engine ladder.

Keyword Research

Keyword research is an SEO tactic that involves identifying popular words and phrases users enter into search engines. Keyword research allows you to better understand what people are searching and it also gives some insight as to why they are searching. 

This research allows you to determine how high the demand is for certain words and phrases and how difficult it would be to rank for those terms.

We will create a keyword strategy that will help you maximize interest in your site.

Local Search Optimization

According to Google, 46% of searches have local intent.

Any website with good enough SEO and authority can rank for a search query like ‘how to fix a blocked drain’. But when the query has much more intent behind it, it becomes ‘plumbers near me’ or ‘best plumber on the Gold Coast’.

For search queries, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is suggestions or results based on location, and therefore, they offer up in the local search engine results pages (SERPs). This difference in search behavior and result is precisely why local SEO is important and worth investing in alongside standard SEO. We understand local search and can help you optimize your website and your local listings to optimal return.

What we do:

Off-Site SEO

  • Citation Building

  • Directory Submission

  • Local search optimization

  • Press Release Distribution

  • Backlinks

On-Site SEO

  • Title tags

  • Meta Description

  • Headers (H1, H2 tags)

  • URL Structure

  • Internal Linking

  • Image Descriptions (Alternative text)

  • Schema tagging (Structured data)

Why is SEO Important?

You have a brand-new website. That’s great, but it doesn’t mean you’re going to reach a new audience. Search Engine Optimization is the catalyst for awareness of your site, bringing the right traffic to you. Having a beautifully designed, functional website is a perfect start, but SEO is the tool that enables customers to find your website. We devise a strategy around your business to get you ahead of your competition in the rankings and drive searchers to your website. More eyes on your business means a higher likelihood of conversions and greater awareness of your brand.

And if you aren’t in need of a new website but want to make sure that anyone searching for your business, products or services is able to find you online, we can create a strategy for SEO clean up on your existing site. We can complete an SEO “health check” for your site and work with you to ensure everything on your current site is up to current search engine standards.

How Paid Digital Ads Help Grow Your Brand

Growing a brand organically can be difficult and takes time. But paid marketing can get your service or product in front of potential, qualified customers quickly and cost-effectively.

Search ads place your ad in front of people who are actively searching for services and products you offer, whereas display and social media ads create greater awareness of your brand and product offerings.

We will help expand your brand’s online visibility with a paid digital marketing plan that takes into account a wide variety of factors, but most importantly focuses on your company’s growth goals.

Our process includes:

  • Audit of past marketing efforts
  • Planning & strategy session to determine goals and ideal channels
  • Creation & review of your campaigns, to gather your feedback and make any necessary changes before launch
  • Initial campaign launch
  • Analysis & optimization of your campaign each month
  • Transparent, monthly reporting, focused on performance, work completed and the next steps in your on-going optimization

Can Paid Digital Marketing Work For Me?

Paid digital marketing may seem confusing and expensive at first, but when done well, it’s one of the most Cost-Effective Forms Of Client Acquisition. The results are highly trackable which means we know what’s working and where improvement and optimization are needed and can make those adjustments quickly. You will be able to see the direct result of your investment as we identify trends, optimize active campaigns and expand into new opportunities.

We will work within your budget to come up with a plan that is both profitable and efficient.